06/11/2015
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THIS MAY BE THE MOST IMPORTANT POST YOU
EVER READ - READ IT ALL...TWICE!
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Maybe being a gym owner just isn’t for you.
Maybe you should just shut it down…
What’s the point in running your own business if you’re barely making enough money to survive?
If you’re simply going to make a mediocre income trying to run your own business, then you may as well find a job as a coach at one of the Mega Cheer Gyms and not have to worry about any business logistics, right?
At least as an employee you won't have to deal with the day to day nonsense of running a business - you can just work, get paid, and maybe even get health insurance or something average like that.
If you're okay with being neutered, having your dreams of success squashed and having others tell you what to do and when to do it then this is a totally acceptable alternative for you.
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I hope by this point you're picking up on my sarcasm here. You are, right?
As far as I'm concerned you're not allowed to quit, give up, or throw
in the towel…EVER.
The way I see it – You’re not allowed to be broke, or barely paying the bills each month, or struggle to get new members on a consistent basis. You’re just now allowed to.
Quite honestly, potential members should be knocking your door down!
You're an awesome expert and you deserve you to have a boatload of clients, charge a premium, and make a really good living for yourself and your family.
But for that to happen you've got to start investing in yourself.
You can't just go out and get another certification and think that you'll magically end up with more clients - it doesn't work that way.
You've got to give up "control" and embrace leadership.
You've got to value yourself and your clients enough and invest in programs like many I’ve mentioned to find out exactly what you’re doing wrong with your business, fix all of your marketing and sales issues, and maximize your income while reducing the amount of hours you have to work every week!
There is absolutely nothing wrong with making REALLY good money and still having time to enjoy it, you know?
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Seriously speaking here, there’s never a good enough reason to give up and go coach for somebody else because you can ALWAYS do better on your own if you can just get out of your own damn way and actually invest your business.
Let’s face it - you expect your clients to invest in you and your gym’s services, right?
What have you done in the last 60 days to invest in your business, marketing, selling, and referrals generation?
And if you bought something like a course or program - have you read, watched, and used it?
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Listen, the business of cheer is not Rocket Science, in all honesty, it’s not complicated...
A huge percentage of the kids out there are in terrible shape, with lousy role models (if any), tired, stressed out, eating like crap and lacking direction.
They NEED you.
There's no shortage of prospective members out there - your city is full of potential clients who are willing to pay you for the opportunity for you to positively impact their lives.
And you're a damn good coach who knows how to help your athletes get into great shape both mentally and physically.
You simply need to use the right marketing and selling tactics and strategies that will boost your business and flood it with new clients.
And what’s so awesome about this is that it’s not all that complicated.
It isn’t rocket science by a long shot, it just comes down to having the right knowledge— knowledge that you can easily learn and study if you have the right resources.
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And that’s what I want to talk to you about today - the Biz'ness of cheer.
If you’re just starting your cheer gym business, or you need to systematize and revitalize your aging business, then you’ll find the 21 tips below to be infinitely valuable.
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Marketing & Lead Generation
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1 – Learn Direct Response Marketing. Don't bother with making a business card or trying to brand your business.
2 – Learn to write sales copy. Odds are, you can’t afford a professional copywriter and you don’t need to, just figure it out yourself. You CAN do this.
3 – Engage with your community. The best marketing doesn’t reach everyone, it reaches specifically the people who matter and who want what you have.
4 – The Giving Hand. Always come with an offer, a gift, or something free. Start every new relationship with generosity and kindness, and you’ll do better than your competition.
5 – Master Email Marketing. There is no marketing channel more important, more powerful and more effective than email marketing. It's how you can build a captive audience of prospective clients and get them to know, like and trust you. And when that happens - they'll trip over themselves in their rush to buy from you.
6 – Social Media. Be active. Share member success stories. Post fitness and nutrition tips. Forget about getting "likes", go for LEADS instead. Offer Low Barrier Programs to folks who follow you or who you target to on Facebook or any of the social media channels you leverage.
7- Invest Money Wisely. Just a guess here - I’m willing to bet your marketing budget isn’t all that sizable. That’s totally cool, just don’t waste in on stupid crap that doesn’t work. Every dollar you invest should produce results and a RETURN.
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Client Interaction and Engagement
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8 – Be the absolute best. If you aren’t the best, then become the best. If you are the best, stay there with constant improvement.
9 – Create a family atmosphere. Your members (and their parents) aren’t at the gym or any uncomfortable place— they’re at home. Make them feel like this and they’ll never stop coming. DO NOT FORGET THIS.
10 – Exceed All Expectations. Don’t get hung up on petty issues like contracts or disputes or drama. Give your clients what they want, even if you have to take a hit, and you’ll establish a reputation as a wonderful businessperson.
11 – Use EFT. You NEED this. If you aren’t using Electronic Funds Transfer get ready for your life to be transformed. Don’t you want predictable, reliable income?
12 – Guarantee and deliver results. You need both or you’ll never make it.
13 – Master the Art of the Referral. If you aren’t getting referrals then fix whatever is wrong and start getting them before your business goes under. Here's the formula for referrals: Results + Community + Follow up = Referrals
14 – Energy, Enthusiasm, Encouragement. Pretty much everything we do as professional “Life Changers” boils down to these three Es.
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Selling and Closing
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15 – Use a process that works. You need reliable results and they only come with a reliable process that closes 9 out of 10 prospective members. If you’re not doing those numbers…you need help.
16 – Always ask for the sale. Never imply and don’t chicken out right at the end but don’t push too hard either or you’ll scare them away.
17 – Decorate your gym with social proof. Use posters, flyers, scrapbooks or videos, whatever it takes to show the newbies how amazing your current members are. Then they’ll want to be amazing too.
18 – Don’t be afraid to do free. Sometimes you’ve got to give them a taste and that means one or too free classes— don’t be stingy!
19 – Low Barrier Offers. These are the ultimate funnels for getting tons of new clients. Simply put, a Low Barrier Offer is a very inexpensive way for somebody to “test drive” what it is that you do. Make it easy for people to FALL IN LOVE with you.
20 – Customer Service 101. Make them feel welcome and wanted before they even step foot inside your facility. Serve them and they’ll serve you – plain and simple.
21 – Become the Closer. Yup, that needs to be you. You’re the designated hitter, the ‘sure thing’ the team calls when the bases are loaded and there are two outs. Conquer the close, get good at selling and you’ll always have more members than you know what to do with.
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Invest in yourself and in your business.
You expect your clients to invest in you... so maybe you should start expecting it of yourself.
If you have a cheer business then it may as well make you 10X the money and get you 10X the members. Otherwise you might want to consider a job at the 'ol Mega-gym down the street.
If you need marketing and client getting ideas, you can get a ton of them free at our Cheer Gym Success Secrets FB Page. If you don't yet have a website that actually FILLS YOUR GYM, we can help you with that as well. If you're not effectively using a mobile app for better client engagement, we've got your back there too. Finally, if you are not DOMINATING the local search results - we've got a tool that will help you do just that. Seriously...why wait?
If there’s anything else that I can personally help you with – please feel free to reach out!
Yours in success,
Jason
