08/12/2023
🔴 Read This Before You Buy Solar Leads
If you’re looking to get solar leads or do your own solar lead generation there are a few things you need to be clear on before you pull the trigger
First, let me tell you, how solar leads are categorized in the industry, so you have a clear understanding what each of them means and what is suited to your situation
A. Online leads
B. Offline Outbound leads
C. Aged solar leads
D. Solar homeowner data
A. Online Leads:
- Social Media Leads: Ads on platforms like Facebook, Google, etc., reaching a broad audience.
Quality may vary; be cautious of misleading ads promising free solar programs.
- SEO/Inbound Leads: High-quality leads from website optimization efforts. While reliable, lead flow is uncontrollable, limiting scalability.
B. Offline Outbound Leads:
- Door Knocking: Cost-effective but labor-intensive; effective in specific areas but challenging to scale. Results may take time.
- Telemarketing/Cold Calling: Scalable, cost-effective, and quick; success depends on experienced callers and data quality.
C. Aged Solar Leads:
Leads sold through bidding systems (e.g., solar reviews or energy sage), creating competition.
Low-cost but shared multiple times, potentially leading to challenges in conversion.
D. Solar Homeowner Data:
Similar to aged leads but without opt-ins; cost-effective and scalable.
Data can be obtained from platforms like Fiverr and Upwork. Requires a robust sales process for conversion.
Infinitum Media's Data Solution:
Our in-house proprietary software provides fresh, exclusive data from property sites and county records with detailed homeowner information, including co-owners, property value, single family, multi-family, electricity supplier info and contact details.
This helped our clients achieve over 20% connectivity rate (prior to our solution their connectivity was 5%) resulting in a remarkable 652% year-over-year team growth.
Read the full blog on our website to learn more https://bit.ly/im-solar-leads
