06/03/2014
XOKA's
6 Reasons for having a Website
Not just a page
1. Easy Access
A website provides potential clients with information beyond business hours and it reaches people who you can’t reach physically - it’s worldwide. Not to mention, people rather read a screen than actually talk to a person on the phone.
2. Centralise your online presence
It’s very important to have a page or a Linked in, Twitter, Youtube or Google+ account. However, these are all separate entities, who each have their unique way of displaying information and media. They each have their disadvantages and limited functionality. And we all know how easy it is for people to get distracted. A website centralises all your information and displays them in a way you think is best.
3. SEO (Search engine Optimisation)
pages don’t show up high in google results! A website with good SEO gives you a much bigger chance of getting people who are looking for your services, products or information. When people need something they Google it, not Facebook it.
4. Gather information
With the help of cookies, Google Analytics and contact forms on your website, you can collect information and data of people interested in your services. If they subscribe to your mailing list, you can send them special offers and updates. Which will be much more successful than sending out flyers because these people already expressed interested in your company. Plus it’s free.
5. Increase sales
Having a proper webshop is a way to make money while you sleep - Literally. Ease of payment with iDeal, Paypal, or Credit Cards get’s you your money immediately. And clients feel more comfortable paying with trusted secure payment methods. It also increases your market worldwide.
6. Status
When people see that you’re willing to invest in your company it subconsciously makes them more willing to invest in you. It shows that you take what you do seriously, and that you believe in what you do. Simply put, a website just makes you look more professional.