PHUL·KA·RI: CLOTH EMBROIDERED WITH GEOMETRIC FLOWER PATTERNS. Art of Phulkari celebrates the beauty of this traditional thread work and the women behind it by introducing it to a variety of modern mediums. We aim to inspire, celebrate, and elevate every step of the way. WHAT IS PHULKARI? The word phulkari translates to “flower work.” Its origins are rooted in pre-partition Punjab, a region now div
ided between India and Pakistan, but marked by its iconic five (punj) rivers (ab). Done by hand, the art of phulkari has been passed down from mother to daughter for generations. ECO-FRIENDLY BUSINESS PRACTICES
We believe in sourcing our materials responsibly. From packaging to production, we handpick each element of our production cycle with care and research. By doing so, we hope to reduce our environmental impact and inspire others to do the same. SMALL BATCH PRODUCTION
All our letterpress cards are created by hand in small batches. We use an antique Vandercook letterpress machine which requires each sheet to be hand fed, one color and imprint at a time. We mix our inks by hand to get the colors for each design just perfect. As perfectionists, we have a keen eye for details and have come to love the slight variations in color saturation and print registration. They are simply part of our special touch.
