Global Digital Marketing Group

06/05/2022

Turn advertising campaigns into a much more efficient process with GDM demand side platform. Here are the points which make our DSP so attractive:
🤩 Global reach – 66 million impressions served daily across 180 countries;
🤩 Real-time reporting – get detailed second-by-second data to fine-tune your campaign’s performance;
🤩 Omnichannel access – reach prospective customers across all channels and devices;
🤩 Brand-safe environment – detection algorithms and compliance assurances guarantee complete brand safety for product owners;
🤩 Granular targeting – pinpoint a niche audience for your product with geofencing, IP, behavior targeting, IDFA/GAID, etc.;
🤩 Media-buying UI – access a diverse inventory with numerous premium SSPs and exclusive publishers through a single interface.

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GDM Group is a marketing technology company developing solutions for advertisers, publishers, brands, and media buying teams.

04/05/2022

🧐 How can you be sure your ads reach a target client? Optimize ad processes with a demand side platform (DSP). It’s a technology platform that automates the purchase of advertising and advertising space and helps to increase campaign efficiency. The DSP aggregates different networks and the inventory that is offered there, calculates the inventory price based on RTB (real-time bidding) data and uses the advertiser’s budget to purchase inventory.

GDM DSP provides you with access to premium inventory across audio, connected TV, desktop and mobile environments and a suite of targeting, analytics and automated optimization technologies. Make and manage targeted ad campaigns that are more productive in the long run!

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02/05/2022

🤩 Viewers prefer streaming services to traditional television because of their convenience, low prices, and alignment with how they want to watch video programs. In turn, service providers should keep up with their customer base and supply engaging video content when, where, and how customers want to view it.

View the main OOT streaming trends to watch in 2022 by Parks Associates and open new OTT business opportunities:

- The rise of FAST (Free Ad-Supported Television);
- Direct-to-consumer products;
- The increasing number of connected televisions on the market;
- The cementing of the smart TV as the default connected streaming platform;
- Content partnerships and service acquisitions;
- Business models that accept and respond to churn as an ordinary course of business;
- Content creators reaching their audience directly.

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28/04/2022

🤓 Leichtman Research Group’s study shows that 82% of families in the US have at least one TV device connected to the Internet, and 39% of adult viewers use CTV devices to watch videos every day. What CTV devices do you use most frequently?

1️⃣ Smart TV
2️⃣ Streaming devices
3️⃣ Game consoles

Please, mark your choice⬇️

26/04/2022

CTV vs. OTT

These days growth of CTV and OTT is apparent. According to the statistics by eMarketer, CTV ad spending will increase from $13.41 billion in 2021 to $27.47 billion in 2025. What stands for CTV and OTT?

▪️ CTV (Connected Television) is the ecosystem where video content is streamed over the Internet and displayed on smart TVs directly or through set-top-boxes, game consoles, and sticks.

▪️ OTT (Over the Top) is video content served to viewers via the Internet and accessed through laptops, tablets, smartphones, smart TVs, game consoles, sticks, and set-top-boxes. Unlike CTV content, OTT content can be delivered not only by using CTV devices but also by other gadgets. Moreover, there are a lot of OTT streaming services, including Netflix, Crackle, Disney+, and others.

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22/04/2022

🌏 Happy Earth Day!

In 1969, after a massive oil spill, US Senator and environmentalist Ga***rd Nelson decided to invent Earth Day so that we could learn how to treat our planet better.

There are lots of activities that we can follow to protect the environment: using less electricity and water, planting trees, cleaning parks, etc.

Go green! Make every day Earth Day!

20/04/2022

Knowing how to monetize your digital product or service is critical. At GDM Group, we provide web inventory owners and operators with a wide range of monetization solutions to enable them to make money on their digital assets. Moreover, among our benefits, you can find:
▪️ Worldwide traffic – reaching users from around the globe and increasing traffic to your website;
▪️ 500+ direct and exclusive sites - presenting your ads on relevant platforms and boosting brand awareness;
▪️ Fraud protection – detecting and preventing attempts to obtain money or property through deception;
▪️ Mobile in-app, mobile web, desktop, CTV – delivering content via different gadgets;
▪️ In-house DMP – pulling data and building user profiles to drive targeted advertising and personalization initiatives;
▪️ Guaranteed direct budget – selling your inventory quickly and easily by avoiding an auction scenario;
▪️ All video formats – monetizing your video content (ad-supported content, viewer subscriptions, pay-per-view, on-demand services, etc.).

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18/04/2022

You did a great job launching your e-commerce site, blog, or app. Your efforts should be rewarded. Monetization is an excellent way to turn your digital property into profit. How can you do that? Create a monetization strategy with different ways to generate revenue, such as selling ad space, using affiliate marketing, publishing sponsored content, providing a paid subscription program, etc. Extract the maximum amount of profit from your digital assets!

Do you use monetization tools? If so, which ones?

14/04/2022

🐣 Happy Easter! Wishing you peace, happiness, and harmony in your life. Let's celebrate the joys of the season filled with love and laughter!

12/04/2022

6.648 billion users worldwide use smartphones, according to March 2022 mobile user statistics by Bankmycell show. Do you still think whether your business needs a killer mobile marketing strategy? Take a look at these top reasons to start using mobile marketing:
👍 Be in touch with your audience anytime, anywhere (via social media, websites, emails, apps, and others);
👍 Boost your website’s rankings in search engines.
👍 Create personalized marketing campaigns and build trust and credibility with your customers.

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08/04/2022

Website traffic is an important aspect of your business. It can be generated via different traffic types, such as:
📌 Social media
📌 Native advertising
📌 In-app advertising
📌 Emails
📌 Search engines

Which traffic types do you use?

06/04/2022

By presenting your business online, you can increase your brand awareness, attract new customers, and retain current clients. What are the most effective traffic types to improve your brand’s digital presence?
◾ Social media – using social media platforms to interact with your customers, share news and updates;
◾️ Native advertising – the most user-friendly type that matches the form and function of the media platform upon which it appears;
◾️ In-app advertising – running ads in mobile apps to boost brand visibility;
◾️ Emails – using email marketing campaigns to connect with your audience in a personalized way;
◾️ Search engines – publishing relevant and updated content on your website to get organic targeted traffic and a high conversion rate.

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