07/05/2026
Be honest…
When your phone buzzes with a text, how fast do you check it?
Exactly.
◾32% of users open an SMS in under 60 seconds
◾82% read it within 5 minutes
◾90% of Gen Z? Also within 5 minutes
That’s not just engagement.
That’s habit. That’s attention on autopilot.
While emails wait…
and apps fight for visibility…
SMS gets seen instantly.
So the real question is:
When your message actually matters, are you using the channel people check first?