04/06/2026
SOCIAL MEDIA CHANGED MY LIFE.
When I first started out 22 odd years ago, before Social media, I would put all my trust in the guys in the local merchants telling me what paint is good for a particular job. This was usually the likes of Dulux, Crown and Johnstones. Or even B&Q and Homebase retail paints. And it was usually vinyl matt and oil based undercoat and high gloss.
Then came all the VOC changes. White oils based products became terrible and custard yellow before you could even shut the door at the end of the job.
This forced me to want better. To build my product knowledge more. To offer customers alternatives to the ever changing market.
Luckily for me at a similar time, social media became a thing, and facebook groups with likeminded Decorators, made it a place where knowledge could be shared, tips and tricks learnt, and problems resolved.
Social media was probably one of the best things to happen to my business.
Not for the following, not for the likes. But to build relationships with brands aswell as other tradespeople. Expanding my product knowledge also helps at quote stage. Showing your customer you know what you are talking about could be the difference between you winning a job or losing out to the next person who does.
In this photo alone, is just a snippet of products that I am using for a dining room.
From adhesion primer to wall emulsion and high-hide primer, to the eggshell topcoat and ceiling paint. It’s not just basic stuff anymore. But feeding my brain with thinking ‘this will be a good product for that, this will save me a coat there’ means I get to use the best, and the customer gets the best possible results.
This isn’t the kind of stuff you can just pick up from B&Q, nor is it the cheapest. But look at it from the POV of how much you save in labour costs for using good materials.
So I guess what i’m trying to say is if you are passionate about something you do, try and absorb as much information you can, because though all the negatives of social media (and boy there are a lot of those), comes some real positives. Use it to your advantage!
Have you used the products in this photo, or is it all a bit alien to you?
I would love to know your thoughts on this 💭