The Concept Theory

The Concept Theory Every story, campaign or rebrand starts with a new concept and a new eye. Let’s open them and get the ball moving.

Let’s bring back bathrooms that you want to slowly take your time in. I just adore the idea of a little table set up to ...
20/03/2026

Let’s bring back bathrooms that you want to slowly take your time in. I just adore the idea of a little table set up to shave and apply all my serums.

This room 😍
11/03/2026

This room 😍

I’m really here for 70s inspired colour patterns and quirky furniture
03/02/2026

I’m really here for 70s inspired colour patterns and quirky furniture

My maths teacher used to have a shirt like those curtains. I fancied him and I fancy them
02/02/2026

My maths teacher used to have a shirt like those curtains. I fancied him and I fancy them

Peach colour blocking 😍
25/01/2026

Peach colour blocking 😍

2026 is about art on the ceiling
25/01/2026

2026 is about art on the ceiling

I’m actually obsessed with the idea of not being able to pick what colour wall you want, testing colours, then just neve...
15/01/2026

I’m actually obsessed with the idea of not being able to pick what colour wall you want, testing colours, then just never finishing it. Very adhd into art

Cosy season
29/12/2025

Cosy season

Sorry I lost my glasses
27/12/2025

Sorry I lost my glasses

Dusty blue stairs are very 2026
27/12/2025

Dusty blue stairs are very 2026

Ok but this dark espresso and blue is unreal together
27/12/2025

Ok but this dark espresso and blue is unreal together

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