The project:
Society today tends to be in permanent search for novelty, as a restless challenge. We see but we don’t really look.
“RE-flect" is an unconventional public display medium that applies graphic and optical illusion
techniques to various geometrical shapes with mirrored surfaces. The result of this approach is an innovative and surprising way to convey a powerful message
based on
the synergy of the mirrored shapes and the graphic artworks. Intro = Solution
While still considering all the traditional methods used for visual display in public spaces mostly based on billboards, banners, posters and TV screens, I have thought of another visual communication tool that applies principles specific to graphic design on various geometric shapes: cylinder, cube, pyramid. Designed for display in public spaces, the size of these geometrical shapes serving as support can vary based on the location of the installation and on the particular message. Shapes:
Cub, Cylinder, Pyramid
The shapes can be set both indoor and outdoor. The cub and pyramid can support and present 4 anamorphosis, that could be either composing the same artwork/ graphic either 4 different graphics. The cylinder has a 360 degrees of artwork destined to present that can be either a single graphic/layout, or it can be split/ divided in more parts, and present more messages. When SHAPES meet ANAMORPHOSIS = REflect
All of the shapes with a height of 1.50 - 3,00 m, shall reflect on their surface the artwork containing the message either in an horizontal or a vertical plan (depending on the plan if it's on the ground, or on the wall). When it comes to the artwork, this is created by applying anamorphosis principles which follow complex calculations and drawing techniques. This makes the artwork placed on the ground or on the wall, display the drawing and its message in a clear and accurate way. Why RE-think existing communication environments
As technology advances and various ways to express ideas are coming to life (such as new media, animations, 3D, augmented reality), the need to always come up with something new. When was the last time you were “touched” by seeing a banner on the street? I have noticed that, as certain people grow familiar to various things, they stop perceiving them especially when it comes to advertising billboards, banners and TV screens. Information that may be useful and interesting, is missed out, as the impact that it once had on people has decreased. In an ever-rushing world, where everyone needs more time and where people lack spare time, we only react to new, innovative and out-of-the-box ideas. Taking into account the above, I have considered that the novelty introduced by geometric shapes with mirrored surfaces shall certainly draw attention, providing a high rate of perception for the conveyed message. My hope is that people, while passing by such a display, would stop for a second and wonder: ”Hey, what is this?” Taking a break to understand the system's functionality, people shall also be inclined to "decipher" its message. Being a completely sustainable solution, REflect has no energy consumption, it’s eco-friendly and pollution-free.
