18/12/2017
A
wedding, the birth of a chi
l
d, a new home, an important birthday«
All
of these are events thatmark our
l
ives forever and shou
l
d be ce
l
ebrated with a gift you can cherish for a
l
ifetime. Every person is in search of attractive and innovative products for purpose of exchanging gifts. Thereare numerous businesses offering a variety of products for customers to fu
l
fi
ll
their needs. Butdemand for handmade gift items is substantia
l Peop
l
e
l
ike to purchase handmade items as gift because when an item is handmade, a
l
itt
l
e part of the creator of that piece goes into it.
A
rtists put their ideas, persona
l
ity, sty
l
e, and often b
l
ood, sweat, and tears into their work which makesthat work unique.The fashion for handmade items as a gift is Evergreen. Peop
l
e prefer to purchase handmade stuff as it provides them with a
l
eve
l
of individua
l
ity which is not avai
l
ab
l
e from mass marketretai
l
ers. They prefer persona
l
ized gifts on
l
avish items.
A
n informa
l
survey of Gujrat showed that there are many House gir
l
s who have keen interest inmaking different handmade items. They du
l
y create many innovative ideas but unfortunate
l
ymost of them have no p
l
atform to expose their ta
l
ent and ski
ll
s.Thus idea of ³Creative´ is to estab
l
ish an out
l
et that makes avai
l
ab
l
e a variety of handmade itemsunder one roof and to provide a p
l
atform that wi
ll
faci
l
itate both i-e ta
l
ented house gir
l
s andcustomers. By offering a variety of handmade products to customers having demand for them wewi
ll
enab
l
e these homemade gir
l
s to earn being at home.In order to check the demand and potentia
l
for our idea we conducted a survey in our targetmarket. We came to know that it is a good time to
l
aunch such a project as peop
l
e showed a highinterest for it. First of a
ll
we are going to
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aunch it on
l
y in the Gujrat. In future, in response to itsscope we sha
ll
expand it throughout province of Punjab.
A
fter achieving this
l
ong term objectour intention is to enter into internationa
l
market
