Deus Ex Machina - Arabia

14/03/2018

The newest Deus Ex Machina drops have come in! What are you waiting for?

11/03/2018

The Deus Slidetoberfest is the perfect cocktail of two wheels, surf and everything else fun under the sun. ⠀
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The seventh installment was no exception, with special thanks to our amigos at ⠀
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Head to deuscustoms.com to watch the full video recap of the 2017

05/03/2018

Some of the new looks from Deus Ex Machina. Be sure to drop by Joe & Sons to get the latest collection of the Spring/Summer 2018 collection.

31/10/2017

Join us tomorrow night from 7PM at Joe & Sons - check out this article from MOJEH Magazine about what's going down.

If you're looking for something to do this week, the legends at Joe & Sons in Al Quoz are hosting another of their epic movie nights. From 7pm on Wednesday 1st November, the cafe will host the Middle East premiere of two short surf films. Kick back in super comfy deck chairs and chow down on their d...

21/10/2017

Some motorcycles belong out in the garage.
Others are good enough to bring in the house. Click through to see more.

Some motorcycles belong out in the garage. Others are good enough to bring in the house. Michael Woolaway’s latest artistic creation, a classy 1978 Triumph T140, will be getting the royal treatment as a centerpiece inside... More

12/10/2017

Get one or get them all. FORD PANT in NAVY goes real good with the hyper hip NECTAR TEE in CREAM. Top the lot off with the JONES TRUCKER in NAVY. Need to accessorise? We have the JACOPO BELT in CHESTNUT.
Shop now at Joe & Sons, Al Quoz and The Dubai Mall Lafayette Dubai

17/09/2017

A day in the office with Forrest Minchinton.

Film|Edit by Jacob Johnson of Thirty3films
Photography by Max Mandell

Episode 2 features a very unique individual, he is a young man with an old soul who shapes surf boards. Meet Forrest Minchinton. Film|Edit Jacob Johnson ...

08/09/2017

It might not feel like it, but Autumn is on it's way. Thanks to all those that joined us for the FW17 launch party and a special thanks to Peter Shahbazian Martin for the live music, Joe Spa for the photography exhibition 'Things of Places' and Akin Barber & Shop for their pop-up trim station.
See you all soon for more happenings at Joe & Sons

31/08/2017

Today we are dropping a pre-season launch exclusively at our pop-up in The Dubai Mall Galeries Lafayette Dubai, First Floor, Menswear department.
Drop by from today to Sunday & be the first in the Middle East to get your hands on new Deus gear, including the new Sunbleached collection - your favourite Deus classic tees with rich autumnal colours.

29/08/2017

We're stoked that our friends Street Life DXB will be joining us for our FW17 launch party. Check out their site to be kept up to date with the best things happening in Dubai at any given time.

Live music, photo & video exhibition, Mexican street food, barber pop-up, and the launch of Deus's latest collection is awaiting us.

27/08/2017

A night of adventure, and tacos! Thanks for all who joined us for the screening. Look out for more events Joe & Sons on the reg!

26/08/2017

Our extended Deus Arabia family as arranged something very special tonight - we'll be holding the Maldives Premiere of 'The South to Sian Journals' on a paradise beach in Niyama Private Islands Maldives. Try not to get too jealous of the lucky people staying there, including a few notable WSL surfers like Gabriel Medina, and for the rest of us look out for our photos from the event. If you want to see quite how idyllic this place is check the link:
https://vimeo.com/220007066/75a1f7dc32

If you're in Dubai come see the film yourself tonight at Joe & Sons for the Middle East Premiere at 7PM